MAC Attack
The MAC Attack Campaign
The MAC Attack marketing campaign was created for Chiropreneurs who would like to grow their practice, but may have limited budgets or who would like to enhance their marketing results using proven strategic tactics.
MAC Acronym
Implementing the MAC Attack campaign in your marketplace is simple. Oh, and don’t forget, your cost is no-cost!
Basic MAC Attack
The key to implementing the MAC Attack campaign is aligning your brand of chiropractic with three marketing alliance partners in your marketplace. The cost for the entire campaign is shared by your three marketing alliance partners, so your net cost is no-cost.
Definition of Marketing Alliance Partner
Your marketing alliance partners $AVE money when they combine their marketing efforts with your brand of chiropractic.
The MAC Attack system is a low-cost advertising method for your marketing alliance partners due to the group purchasing power of WellnessOne, the premier system for growing a practice.
Targeted Audience
The MAC Attack is a targeted marketing initiative reaching the residence in and around your office based on zip code(s).
You can select desirable zip code(s) to deliver the promotional offers by your brand of chiropractic and those of your three marketing alliance partners.
A targeted audience marketing initiative ensure that your message is delivered to your best Prospex and is much more impactful than the same message in the local newspaper or using online marketing technology such as social media.
Everyone in America has a mail box. Not everyone has a computer.
The postal service delivers your promotional mailer directly to the targeted residents that you and your alliance partners desire to become patients, clients or customers.
Technology-based marketing including SEO, Social Media, website and email can be a hit or miss effort. People have learned how to “divert” your messages to a JUNK MAIL or SPAM folder… and your message is never seen.
But, everyone checks their mailbox daily! People still enjoy receiving “mail” even in our technology culture.
Major corporations have confirmed that getting their promotional message to a targeted audience is best achieved with the USPS!
Front and Center
The success of any marketing effort is based on your targeted and desired audience who actually SEE your message.
It does not matter what marketing media you use, if no one sees it, your results will be underwhelming.
When you bury a message inside an envelope… you lose the visual impact. First the envelope needs to be opened. And, then the resident must flip through thin sheets of paper to find an offer of interest… often the envelope is never opened or they don’t take a look at all of the offers. The MAC Attack tactic is not buried in an envelope.
Newspaper are the same problem. Your “ad” can get lost in the newspaper surrounded by articles or larger display ads that get more attention. You are spending money to reach all of the newspaper readers, but how many really see your advertisement? The MAC Attack method does not get buried… it gets noticed!
Eliminate the envelope and avoid being buried in a newspaper, you should expect better results with the MAC Attack! Simple concept that has proven history of success.
Here’s how we solve the problem with the MAC Attack.
The media selected for the MAC Attack is a jumbo-sumo post card that is printed in glorious full-color with high-quality commercial printing, on both sides. The card features FOUR promotional offers… one featuring your brand of chiropractic and three from your marketing alliance partners.
Because of the size of the mailer, a whopping 5.6” x 11”, it stands heads and shoulders above your standard mail. And, because it is “flat,” nothing to open… your message is viewed by virtually everyone who grabs their mail from their mailbox.
Take a look at this “sample.”
Actual Size: 5.6 x 11 Inches
In this example, a chiropractor, dentist, optometrist and plastic surgeon were featured. Of course it could be any non-competitive health care provider or any business/merchant in your marketplace.
For more information about using coupons in marketing click icon below:
As you can see, the MAC Attack coupons are not your everyday, boring, bland coupons, but are designed by the graphic marketing gurus at WellnessOne.
Your promotional offer literally JUMPS off the page… targeting residents who will find the offers interesting and of value to their lifestyle.
Each “coupon” is designed for your brand of chiropractic and the offers from your marketing alliance partners… all included in the cost of the mailer!
Direct Marketing
The MAC Attack is a direct marketing strategy and tactic. You can learn more about direct marketing by clicking icon below:
Direct Marketing is a powerful method of delivering your message direct to the residents in your marketplace… your “mailer” is placed in their mailbox.
They must, at the very least, touch the mailer! Even if they toss into the trash, they do touch it, lift it up, glance at it… before they physically trash it.
It is during that important couple of seconds, that a direct marketing mailer must grab their attention so they consider the promotional offer and determine if they have an interest.
Actual Size: 5.6” x 11”
The key is VISIBILITY!
The MAC Attack incorporates full-color, quality commercial printing with eye-catching graphics and effective designs to garner attention.
Direct Marketing is a very effective strategic tactic, when executed correctly. However, the reason many avoid using direct marketing, even though all tests show better results over alternatives, is that it can be more costly than other forms of marketing.
But, here’s where the MAC Attack helps!
Your marketing alliance partners can deliver there promotional offer for as low as 13.8¢ per household! This includes design, graphics, high-quality full-color printing (not color office printer), purchase of the residence mailing list for your zip code, addressing each card for each household, sorting, bagging to USPS specifications, completion of USPS forms and payment of the postage.
That’s right, with the MAC Attack advantage, the cost of doing a high-calibre direct marketing campaign is less than the cost for just the postage to mail a standard post card!
How do we do it… our large group purchasing power allows us to shave costs down to “wholesale” pricing. And, we pass these $AVINGS on to your marketing alliance partners… remember, your cost is no-cost!
Wrapping Up Your MAC Attack
You can register and lock-up your desired zip code for just $97. Here’s what you get for your deposit:
- You get a comprehensive guide on how to implement the MAC Attack in your marketplace.
- You receive a 50-minute Coaching Session on how to gain the most from your MAC Attack offer. A $250 Value.
- Custom Designed Promotional Offer for your brand of chiropractic. A $150 Value.
- Sample MAC Attack Mailer featuring your coupon that you can use to recruit your marketing alliance partners. A $50 Value
- A digital version of your “coupon” that you can use on your website or email marketing. A $50 Value
- Each of your marketing alliance partners will receive a PROOF of their coupon. A Value of $25.
- Each of your marketing alliance partners will receive a digital version of their coupon suitable to use on their website or email promotional marketing.
Finally, your $97 deposit is DEDUCTED from your final order for the MAC Attack… so your actual net cost for the entire MAC Attack campaign is no-cost!
Block Your Competitive Colleague
Want to reserve more than one zip code.. no problem. It’s just $97 per zip code to lock-in and block the zip code from your competitive colleagues.
Zip Code(s) are reserved on a first-come basis. In the event of a conflict, WellnessOne Members will receive priority and preference first and then in order of the reservation request.
You can register your practice and desired zip code online! Just click the button below, place your order and in the comment section list one or more zip codes that you desire to register and block from others.
If you have been seeking for a true NO-COST way to attract more Prospex and Patients to your practice, you should register your practice today! If you snooze, you could lose!
7 Reasons Why You Should Launch a MAC Attack
- Increase your Prospex List when you collect info from those who redeem your coupon.
- Increase your New Patient Production as you convert Prospex to a Patient.
- Increase your income from Ancillary Services… other products and services you offer.
- Build your brand of chiropractic awareness with residents who receive the MAC Attack mailer… even if they don’t redeem the coupon!
- Reach desired residents using a targeted audience strategic tactic.
- Your promotional offer is delivered at no-cost to you! This is true FREE marketing.
- You can repeat monthly using the same marketing alliances or new alliances.
Here’s another reason… when you build relationships with your marketing alliance partners, you have future marketing opportunities that will;enable you to expand your marketing efforts beyond the MAC Attack to other shared or no-cost marketing activities.
Enuff said! Register Now!
Yes, I am ready to launch my MAC Attack!
Info About Lawton
Lawton W. Howell is founder and chief executive officer of WellnessOne Corporation, a national alliance of Chiropreneurs who desire to build a chiropractic business and not just grow a practice.
Lawton has delivered presentations to thousands of chiropractors at seminars, workshops and chiropractic associations including the Florida Chiropractic Association.
In addition, he has authored numerous articles appearing in Chiropractic Economics, Practice Insights, FCA Journal and other publications.
He is the editor of the CEObrief eLetter that is published weekly for subscribers worldwide.
Practice building resources developed by Lawton are available online at www.chiromarketing.net
Lawton is also the author of several books including: Key West Naturally, Success Patterns, Marketing Signs and We the People.
Lawton resides in Las Vegas, NV.